Controversy is a boon for domain seller GoDaddy.com. The Web company, which took heat for airing a racy commercial during last year?s Super Bowl, is battling ABC and the National Football League over its planned $2.6 million TV ad for this year's game Feb. 5.
ABC recently rejected the 10th version of the ad submitted by the company, though the company expects approval. This year the NFL wants to approve GoDaddy?s ad before it airs, the Scottsdale, AZ, company said. GoDaddy has not announced the content of this ad.
The league told Fox last year that it was disappointed with GoDaddy's Super Bowl ad spoofing the Janet Jackson debacle from two years ago. Fox then pulled the ad, which had been scheduled to run a second time during the game, because of the NFL's complaint. Pulling the paid-for ad prompted a lawsuit against Fox that was settled. |
Bob Parsons said the NFL intends to review any commercial from GoDaddy that ABC approves for broadcast during the Super Bowl. "To the best of my knowledge the NFL has never participated in the commercial approval process. So this could be another first for GoDaddy," Parson wrote.
Nice marketing efforts from GoDaddy, those commercials get a lot of media and consumer attention.
(Sources: DMNews.com, Bob Parsons' Blog) |